It’s time to bury the traditional marketing funnel.
With modern marketing growing complicated and media channels exploding, consumers are becoming increasingly hard to convince. With over 50% of consumers researching products online before buying, they’re exposed to new brands, more options, and an increasingly convoluted path to purchase. How can you stand out within the new consumer models?
Your customer discovers your brand through personal need, then begins to explore that need through searching Google and social media. What drives your ideal customer? How are they first engaging with your brand?
Count on informed consumers. With a well-crafted website, you require strong SEO, digital and content marketing, and ongoing engagement to help consumers find you – these are critical elements of your brand experience.
Best customer experiences include product availability, excellent customer service upon contact, and your brand’s perceived value. Your messaging must remain close to the brand experience, from first engagement through to purchase.
After purchase, customers engage with brands in many ways. To inspire loyalty and word-of-mouth advertising, you must engage the customer far beyond the traditional purchase cycle. Strong content marketing increases your product’s value.
Hot Soup Marketing Group are leaders within the Canadian digital and content marketing world. Let us show you how we can enhance your brand awareness and customer experience, and increase your brand value.
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